Featured Case Study

Upplyit — AI-Powered Resume & Career Platform

A complete SaaS platform that helps job seekers beat ATS filters, optimize resumes with AI, generate smart cover letters, and track applications — all for just $9.99/month.

Type

SaaS Platform • Web Application

Industry

Careers / HR Tech / AI

Launch

2025

Overview

Upplyit is a comprehensive AI-powered career platform designed to democratize job search success. The platform helps job seekers overcome the biggest barrier in modern hiring: Applicant Tracking Systems (ATS) that automatically filter out resumes before they reach human recruiters.

We built a complete SaaS solution that analyzes resumes, provides real-time ATS compatibility scoring, generates personalized cover letters, and matches users with relevant job opportunities — all powered by advanced AI technology and made accessible at just $9.99/month.

The platform features a generous free tier (3 resume reviews + 3 cover letters) to let users experience the value before upgrading, alongside a Pro subscription that unlocks unlimited access to all features including application tracking, job matching via Adzuna API, and priority support.

The Problem

75%

of resumes are rejected

by ATS systems before humans ever see them

Up to 75% of resumes never reach human eyes due to poor ATS (Applicant Tracking System) optimization. This isn't a reflection of candidate talent — it's a breakdown in technology. Job seekers struggle with missing keywords, weak impact statements, poor structure, and complex formatting that confuses automated systems.

Complete Career Toolkit Powered by AI

From resume optimization to cover letters and job matching

AI Resume Optimization

Smart algorithms rewrite content for maximum impact and keyword density. Beat ATS systems automatically with intelligent suggestions.

Real-Time ATS Scoring

Live compatibility scoring shows exactly how ATS systems will rate your resume with detailed, actionable feedback.

Smart Cover Letters

Generate personalized cover letters in seconds that perfectly match job requirements and company culture.

Smart Job Matching

Project Goals

Democratize career success with affordable AI tools ($9.99/month)
Improve resume quality and ATS compatibility scores
Reduce application time while increasing interview callbacks
Create a freemium model with real value (3 free resume reviews)
Build scalable architecture ready for team plans and enterprise

Our Role

Complete product definition and strategy
Full UX/UI design system and user flows
Complete full-stack development (frontend & backend)
OpenAI API integration for resume analysis
Adzuna API integration for job matching
Stripe payment integration and subscription management

Technology Stack

•Frontend: Next.js, React, Tailwind CSS

•Backend: Node.js, Firebase (Auth/Firestore)

•AI: OpenAI GPT-4 API for content optimization

•Jobs API: Adzuna for smart job matching

•Payments: Stripe for subscriptions ($9.99/mo)

•Hosting: Vercel for seamless deployment

Development Timeline

12 Weeks

From scope to MVP launch

→Weeks 1-2: Product definition & UX design

→Weeks 3-8: Full-stack development & AI integration

→Weeks 9-10: Payment system & testing

→Weeks 11-12: Beta launch & refinements

Key Features Delivered

Intelligent Resume Analysis

Upload PDF or DOCX files for instant AI-powered analysis. Identifies missing keywords, weak impact statements, poor structure, and ATS compatibility issues.

Real-Time ATS Score (0-100)

Live scoring system shows compatibility with applicant tracking systems. Average users see +25 point score improvements after optimization.

AI Cover Letter Generator

Generate personalized, professional cover letters in seconds. Automatically matches job requirements and company culture using AI analysis.

Smart Job Matching (Adzuna)

Integrated Adzuna API automatically finds and suggests relevant job opportunities that match your optimized resume profile and preferences.

Application & Interview Tracking

Complete dashboard to track unlimited job applications, interviews, and follow-ups. Stay organized throughout your job search journey.

Freemium + Pro Subscription Model

Free tier: 3 resume reviews + 3 cover letters. Pro tier ($9.99/mo): Unlimited everything with Stripe-powered subscription management.

Results & Impact

85%

Interview Success Rate

+25

Avg ATS Score Boost

2min

Time To Get Started

40-60% reduction in time spent per application (reported by early testers)
Higher interview callback rates with ATS scores increasing from 45 to 92+ on average
Successful freemium model with 3 free resume reviews converting to Pro subscriptions
Scalable architecture ready for team plans, enterprise features, and continued growth
5-star user testimonials from professionals landing jobs at Microsoft, Spotify, and Netflix

Ready to Build Your SaaS Platform?

Let's discuss how we can bring your product vision to life with AI-powered features, modern UX, and scalable architecture.

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